Product Designer

Profile Image of Nicolle White, hair tied in a low ponytail, smiling with the red brick background. Female, red hair, freckles, white shirt.

My greatest motivator is to discover the ‘why’ within complex problems in order to collaborate and strategize toward solutions.

As a professional with more than 1.5 years of design experience and a background in business operations, I have a natural mind for anticipating processes, time management and designing feasible solutions.

“We can not solve our problems with the same level of thinking that created them.”
-- Albert Einstein

Case Studies

A prototype image of the checkout function of the Walmart grocery delivery app

Walmart Sponsored Mobile e-Commerce Product for Grocery Delivery

Walmart experienced tremendous growth in their grocery department during the pandemic. During the pandemic there have been growing pains around grocery delivery.

How can we help customers save money and live better?

This iOS app that reduces delivery fees and emissions when customers order for delivery with their neighbours.

Tools: Figma, Zeplin
Role: Product Designer
Timeline: 24 hours
Team: Product Manager, Product Designers, Digital Marketer, Web Developers, Data Scientists.

Online grocery delivery is bigger than ever before -- how can we help Walmart's customers save money and live better while incentivizing them to reduce emissions? Open PDF

Image of Prototype. This is the search function of the app where plants are recommended based on lighting in your space or other filters applied.

Mobile App Design to Recommend Suitable Plants for Urban Gardeners

New Urban Gardeners feel like they won't have time to continue gardening post-pandemic and say they'll have to stop altogether.

These new urban gardeners believe the watering schedule is the issue... but is that really the case?

Tools: Sketch, Invision, Figma, Principle
Role: Product Designer
Timeline: 10 weeks

There's been a pandemic gardening boom -- how can we make it last? Open PDF

Ripple Foundation logo with black background and white text. logo image is of three circles encased in one another to represent a ripple.Teen asian girl in a white t-shirt, smiling with red lipstick and hair tied back against a plain mustard yellow backdrop.

The Ripple Foundation - UX Research to Present Actionable Redesigns for Virtual Workshops
The Virtual Writing Workshops are a series of 3 workshops that run each month -- how can we prevent a drop in attendance from the 1st session to the 2nd?

Across 3 sprints, I employed data visualization, user interaction, user empathy and information architecture to propose improvements that would address user needs and reduce administrative labour by 90%.

Tools: Figma, ZOOM
Role: CX Designer / UX Researcher
Timeline: 6 months

Sprint 1: User Journey and Form Redesign. Open PDF
Sprint 2: User Journey and Information Architecture. Open PDF
Sprint 3: Interviews and Solutions. Open PDF

In Progress

Circular logo with white background. The writing says St. James Town Community Corner.

St. James Town Website Redesign
St. James Town (SJT) Community Corner provides a huge number of services to residents of the community -- how can we adjust the website to encourage residents to stay up-to-date and involved in SJT?

Frontend Coding

Web Design using HTML and CSS with Atom and Zurb Foundation

A web-based invite to a lavish affair -- a champagne birthday party for my sister and I! Go to GitHub